Public Relations Key Visual Messages
A recently stage managed reportage styled shoot.
Working with the BJL Group Ltd. Morris Homes and The Treasury.
Homes England is a recently formed organisation by the Government to deliver a series of housing targets in the future for England. They sent the current housing secretary Sajid Javid who launched the agency and Chancellor of the Exchequer, Phillip Hammond to meet with the top brass at Morris Homes; CEO Mike Gaskell and Dominic Harman at one of their large sites in Leicester where members of the press and the BBC were waiting to film and photograph the occasion.
The shoot was carefully thought out with instructions from Homes England, The Treasury and Morris Homes PR to create a series of pictures that fits within their thought out narrative. Each situation was managed with The Treasury tugging on our sleeves to end scenes and move on towards the next stages. It's quite bizarre assignment in the sense that each creative was hired to give their skills and at great expense, to be directed from behind.
Prior to the arrival of the Government Ministers, each scene was walked through and discussed with careful planning on the direction of light, most preferred back drops and positioning. In other words even the composition was almost curated before the event.
On this type of shoot, there's usually a lot of standing around and on this occasion it was no different. Finding things to do when they party is talking and you've already got a ton of good shots but waiting to move on to the next scene.