Commercial Film

Hinckley Bid's 9th Annual Soap Box Derby Film

The Soap Box Derby

Hinckley BID (Business Improvement District) organise many social events in the small market town centre in Leicestershire every year in what is now becoming an historic tradition.

I was commissioned to create a short film of the whole event and arrived early on the Sunday morning of the race day.  The first thing I encountered was the huge numbers of entrants hanging around in the pits, tinkering around and putting the final touches towards their carts.

The Soap Box Derby is a timed solo race down Castle Street which is a large hill named after a small Mott and Bailey that centered in Hinckley many years ago.  Castle Street is a long downhill gradient and the course is manufactured with a chicane and a ramp with a large stopping and turning area at the bottom of the hill.

Thousands of people come to Hinckley from all over the UK to watch the derby and this film is a short tribute to everyone that takes part in both the racing and the organisation.

The commission was to create this short film with a focus upon the event and the crowds that flock to watch and for the purpose of showcasing the extent the BID go to, to bring people in to the town centre and to show how good for local business are the BID and the events that bring the footfall.

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Simon Workers Motor

Here's a short promo video that I put together in my spare time to help save Simon's awesome motor from being to sold to an unloving home.

R-Tech Performance The Movie

 

 

A documentary style commercial film, 

about R-Tech Performance and the way in which they do business and interact with their customers.  The owner of R-Tech (Niki Gower) tunes cars to perform out of their skin.  R-Tech increases the power output of the cars that come to their unit in Hinckley, Leicestershire in the midlands.
The modified car scene is still prevalent and especially within the VAG scene (Volkswagen and Audi Group) and Paul Hulme's VAG Tuning and the VAG Gang.
Quite often, Niki from R-Tech will go to the meets at places like Santa Pod Raceway to socialise with customers that have also become friends.
This film tells the story of a typical day at R-Tech, the things that go on at Santa Pod in Wellingborough, Northamptonshire and includes the famous rolling road days at R-Tech's unit.
The style in which this short film has been created is a witty documentary with a commercial and promotional purpose.

Click on the logo for Paul Hands to contact him about professional photography and filmmaking.

Click on the logo for R-Tech Performance to contact them about tuning or performance parts.

R - Tech Film Trailer (Official)

This film has been 3 months in the making and involved numerous film days on set at the R - Tech Performance unit on the Dodwells Industrial Estate in Hinckley, Leicestershire.  We've also followed R - Tech and their customers along with the VAG Gang and VAG Tuning to Santa Pod Raceway in Wellingborough, Northamptonshire.

The trailer has been cut to exactly 2.01 minutes and timed with a background music track that hits the viewer with everything that R - Tech Performance are about, inclusive of the modified car scene that they're famous for being involved with and tells a very quick version of their story.

This is of course a prequel to the full length film version, is designed to appeal to a customer base who takes pride in their cars and is due to be released at the end of this week.  The intention was to create a raw and punchy stylised commercial film that can be used on their website and social media to generate a buzz and vibrant level of interest around their company and the scene going forwards in to 2017 and the future.

Have a look for yourself...

R-Tech Performance & VAG Tuning @ Santa Pod Raceway

Just a very short and quick edit for a teaser...