Hinckley Bid's 9th Annual Soap Box Derby Film

July 16, 2018 in Commercial Film, Documentary Film

The Soap Box Derby

Hinckley BID (Business Improvement District) organise many social events in the small market town centre in Leicestershire every year in what is now becoming an historic tradition.

I was commissioned to create a short film of the whole event and arrived early on the Sunday morning of the race day. The first thing I encountered was the huge numbers of entrants hanging around in the pits, tinkering around and putting the final touches towards their carts.

The Soap Box Derby is a timed solo race down Castle Street which is a large hill named after a small Mott and Bailey that centered in Hinckley many years ago. Castle Street is a long downhill gradient and the course is manufactured with a chicane and a ramp with a large stopping and turning area at the bottom of the hill.

Thousands of people come to Hinckley from all over the UK to watch the derby and this film is a short tribute to everyone that takes part in both the racing and the organisation.

The commission was to create this short film with a focus upon the event and the crowds that flock to watch and for the purpose of showcasing the extent the BID go to, to bring people in to the town centre and to show how good for local business are the BID and the events that bring the footfall.

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Clients: Charities, Local Government, Corporate and SME business

Events, promotion and storytelling visual needs

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New Website Photographs

June 07, 2018 in Commercial Photography, Business Photographer

Corporate Business Photography

Tailored photographs designed for your new or existing company website.

Most of my clients need my services to help them clean up their websites, to help support their brands and to promote their business to their own clients and potential new business.

The SFB Group in Nuneaton commissioned me to create corporate portraits of every member of staff from all of their UK offices in 2017 and then became a returning client in 2018 when they required new photographs for their website and for public relations in the local media. The above photograph was created so they have a strong photograph to use in their recruitment campaigns.

JJ Churchill in Market Bosworth commissioned me to provide a series of corporate headshots of their Directors, working photographs of staff in situ, on site and operating their multimillion pound machines, which are used to create precision aerospace parts as well as product photography of their machined parts.

Hinckley & Bosworth Borough Council commissioned me to produce a series of images for public relations to help promote their tourism partnership project, starting with a new Bosworth visitors map. The image below shows MP David Treddinick giving a speech to the local tourism businesses and other council dignitaries.

Hinckley & Bosworth Borough Council, David Treddinick

Chancellor of the Exchequer Phillip Hammond and Sajid Javid Home Secretary

Morris Homes and the Treasury commissioned me to provide a natural candid style of public relations photography to help them promote the new Homes England campaign to support house builders throughout the UK. These images were used in social media blogs and on their website, all in aid of supporting positive direction.

The commonality of my image making:

These are just some of the commissions that I've been working on during 2018 and the common theme between all of them is the platform in which the images will be published, as well as the fact that most of my photographs are about people and place and always with promotion and a positive end result.

In the near future, I have a large commission for local government to produce a year-long series of documentary films promoting how the Business Improvement District support local businesses. This will be heavily focused on the footfall of the town centre, the busyness and how the BID bring business to the businesses.

I'm a passionate photographer and filmmaker that specialises in storytelling and promotion. Check out my client list and services here, along with great examples of the finished product of my assignments.

This is just a small snippet of my client list:

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If you're considering hiring a professional photographer to create brand-specific photographs for your website, social media or for newspapers and magazines, then make an enquiry to discuss whether your assignment and my skills & availability are compatible.

Enquiries

Alternatively, call me now on 07854 956 970

My phones in my pocket on vibrate, I won't miss your call.

Email: paul@paulhands.co.uk

Can Street and Landscape Photography Skills be utilised for a Commercial Organisation?

March 28, 2018 in Commercial Photography, Professional Photographer

Commercial Photography in Leicestershire.

Can the skills gained whilst making personal work be transferred to a commercial client brief?

YES!

The end!

Well, not actually the end, this is the beginning and that was a bit gimmicky!

Phillip Hammond and Sajid Javid visiting a Morris Homes building site in Leicester.

The image of Hammond and Javid above was a picture that I made while on a recent PR photo shoot for The BJL Group and Morris Homes. It involved working closely with The Treasury and working to a brief. This was the cover image used for a blog written by Morris Homes and wasn't really on the brief they gave me.

As an avid Street Photography fan and practitioner, this was a naturally easy type of shot to get for me. The rest of the press group were a good 20 feet behind me. I had a brief to work to and they were just collecting imagery, so I had a free run. The government ministers walked very quickly and it was a cold February morning. You can even see Phillip Hammond breathing out some misty air. The shot isn't perfect but in this kind of situation, perfection isn't what's required, it's the story that counts and with the Morris Homes flags waving around in the background, it was just what they wanted but didn't know about that at the time.

This picture above is of the building for one of my regular clients The SFB Group a nationwide firm of accountants. It's all too easy to make a picture looking straight on at the building. I wanted to create something that fitted with their branding which was quite dynamic, hence the acute angle. This is loosely where landscape photography skills come in useful, I positioned the composition acutely to create a more interesting view of something usually very ordinary. The angle has given the building form and made it look more three dimensional.

David Treddinick meeting with the owners of Enchanted Bell Tents

The above picture uses Street Photography skills because it's candid and the people in the picture are unaware of my presence. My intention was to follow my brief and collect natural looking pictures of the MP David Treddinick meeting local business owners at the launch of the new Bosworth Visitors Map at a special event held at Royal Arms in Sutton Cheney.

A Street Photograph made in Leicester city centre.

Mirror Man, Street Photography in Paris.

I've shared a small selection of my street photography to show the similarities to shooting reportage and PR work. Also the landscape picture that I've included is more of a contextual play with the words and space in the frame. The sign on the right reads 1 million square foot, so I've framed the image to include lots of space to insinuate that you can see 1 million square foot in the frame.

I've included the picture of the giant chicken tree because I think it's cool.

I've crafted my skills over a long period of time, been judged, examined, won awards and gained a level 3 qualification, HND and a BA Hons in photography through creating this style of work. I've figured out a way to transfer my skills to a growing client base, who are using me more and more regularly.

My clients keep coming back to me and won't use anyone else now. Assuming I can keep this up, yes, street and landscape photography skills are very transferable to a commercial client,.

The trick is to get deep in the minds of the commissioners to learn what they want and to identify with the brief. Once the purpose is established, I can easily determine what kind of pictures to make and which style to use.

My images now appear on many company websites, marketing literature and newspapers online and in print.

You can enquire with me about my availability or to get a quote for your business here.

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